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Position 001443:            Vice President Marketing
Our client, a prominent internet technology company in Western New York is searching for a Vice President of Marketing to drive all marketing and sales activities related to the company's online offerings. This position will be responsible for the following:

• Define and execute marketing strategies to attract traffic to affiliate sites. Develop and implement the tools and processes to support these marketing efforts.
• Develop and execute all marketing communications and promotional programs associated with affiliate direct sales and consumer advertising programs, including print, online, electronic media, and direct mail.
• Responsible for the overall creative direction of the company.
• Develop the creative approach to direct marketing to affiliate call centers, including, but not limited to direct sales campaigns and commission programs.
• Collaborate with the sales and account management teams to optimize pricing and product mix including bundling of products and services, new subscriber offers, and price elasticity testing.
• Develop strategy for using external marketing, advertising and public relations and negotiates contract terms and conditions for major services. Serves as liaison with outside agencies on promotional campaigns.
• Establishes and maintains a consistent corporate image through the development of an integrated marketing strategy throughout all product lines, promotional materials, and events.
• Increase market share by driving subscriber and revenue targets through conceptualization, execution, and management of customer acquisition and retention marketing and promotional initiatives.
• Produce and analyze key trend reports measuring the performance of marketing campaigns and programs to optimize channel efficiency and maximize channel ROI.

The ideal candidate should have 10+ years of direct marketing or general management experience with a proven track record of successfully leading marketing, as well as the acquisition and retention of online customers. This position requires a Bachelors degree in Business Administration, Marketing or related field and an MBA is preferred.

Qualified candidates should email their resumes to: lbowen@performancepros.net or mail them to Performance Management Partners, Inc., Attn: Laura Bowen, Village Park Business Center, 6400 Main  St., Williamsville, NY   14221.

This is a full-time position with salary between $150-$190,000 annually.